Animal cruelty is one of the most unfortunate and barbaric demonstrations of human beings manipulating ill convinced notions of “power” over other species. – Ian Somerhalder

Everyone wants to look good, right? Everyone wants to have great skin, great hair, great nails and great teeth.
But do you ever think about where these products have come from?
Lots of people don’t really think about how the products came about, how they were made, how they were deemed fit for human use, if they are cruelty free and what it really stands for.
But I’m going to help shed some light on the matter.
So what does cruelty-free really mean?
I want to point out that a product declaring it’s cruelty free on the packet does not mean it’s cruelty free. Many companies who advertise cruelty free in fact do test overseas. This may be down to selling in countries which require tests on animals or because that is where the production company is located. A few of the big companies that were calling themselves cruelty free like as Avon, Mary Kay and Estée Lauder had to be taken off the cruelty free list and moved to testers by Navs (National Anti-vivisection Society) for this reason. It came as a shock to many of their consumers who had been under the impression they were buying cruelty free products.
Luckily for us the Coalition for Consumer Information on Cosmetics (CCIC) was formed in 1996. This is a group of like-minded organisations who wanted to end animal suffering and came together to help consumers identify which products were in fact cruelty free and which ones were… shall we say bending the truth.
The CCIC promotes a single comprehensive standard and an internationally recognised by the Leaping Bunny logo.
1119_4328_non_testato(1)To gain the leaping bunny logo the company has to prove that it does not test on animals on top of also proving that none of the ingredients used have been tested on animals.
These regulations are checked annually to make sure that the company is still complying to the regulations that the organisation has put in place.
As a consumer if you see the leaping bunny logo you know that the products are trustworthy. The added benefit is that we can all go onto the The Leaping Bunny website to check if our favourite cosmetic or household products are indeed cruelty free, allowing us to make better choices in what we use.
Why You Should Use Cruelty Free Products
The work highlighted by many animal friendly or cruelty free campaigns has enabled many countries to turn a corner and so we now have a ban on all cosmetic and household animal testing in the EU, while some countries outside of the EU like Israel and India have a complete ban on animal testing for cosmetic and household products.
Do we need animal testing? Put bluntly: no we don’t, we have over 5000 safe ingredients that can be used in new cosmetics.
Be Cruelty Free gives two great examples of different ways to perform tests on non-tested cosmetic ingredients, one is using a human tissue and the other is trialling out ingredients in a test tube to find out if it is toxic or non-toxic.
Which to me seems perfectly reasonable and I’m sure that you will agree.
Now you need to think about if it’s really necessary to buy that lip liner from your favourite brand that doesn’t have the leaping bunny logo or can you spare an animal’s life and look for an alternative cruelty free product? Is your look worth more than their life? That’s for you to answer but after doing a bit of research my mind was made up… easily.
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